Cheer Channel, Inc. (CCI) is the only independent, online 24-hour television network to serve the athletes and fans of the spirit industry worldwide. CCI serves as the premier destination for coverage of all levels and every aspect of cheerleading and dance athletes, delivering the highest quality virtual experience on the web. CCI's programming will offer live and taped coverage of global cheer events and competitions, lifestyle programming dealing with fashion, travel, health and fitness, weekly videos, industry news and updates, photos, comic strips, animation, entertaining and informative articles, behind-the-scenes with teams, coaches, and parents, online virtual games, cutting edge mobile technology, original scripted and unscripted webseries, and a rich interactive community across all social media platforms. With its numerous channels targeted to specific age groups and demographics from youth to all-star and pro, as well as parents, coaches and alumni, CCI attracts cheerleaders, family, friends and fans of all ages.
- the integration of digital media connects spirited fans to the interests of the market for access to cheerleading news, fashion, competitions and the latest industry trends.
- mobile marketing through text messaging and mobile applications provide the user with engaging distribution of content
- interaction via social media marketing facilitates a relationship between the content and the user through social networking
- establishes opportunities for cross platform integration for the distribution of cheer and dance related content via the web.
- the use of emerging technology provides a sales library for live and on demand cheerleading and dance event, web series, movies, instructional video, exclusive, behind-the -scenes TV specials and mobile media.
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