Team Ra-Ras video was so successful, it reached 1 million views in less than four weeks! The more exciting part is they are at it again. The Komen Philadelphia Affiliate just finalized an agreement with UnitedHealthcare of PA to potentially double their initial sponsorship of the video. So now:
at 5 million views UHC will donate another $50,000
at 8 million views UHC will donated $50,000 more on top of that.
All said and done, with their first donation of 10¢ per view up to 1 million views (which already earned us $100,000), and this new offer, UHC stands to donate $200,000.This is yet another wonderful opportunity to empower women everywhere in the fight against breast cancer. Please share and watch the video because every view counts.
From passion in her heart, to pom poms in her hands, last spring former Philadelphia cheerleader Maggie Trush-Hammond presented a unique fundraiser idea to The Philadelphia Affiliate of Susan G. Komen for the Cure. The idea was to create a viral video, which would not only raise money for the organization, but would inspire, enlighten and motivate others to become involved.
Hammond rounded up 136 hope-filled NFL Alumni Philadelphia Chapter Cheerleaders from around the country to participate in the inspiring event to kick off National Breast Cancer Awareness Month and conquer breast cancer forever. The team, decked out in pink and black sports gear, performed a dance routine at a local Philadelphia high school. The event was captured via video. To encourage viewers to share the YouTube video, and in an effort to increase breast cancer awareness, United Healthcare of Pennsylvania agreed to donate 10 cents per view to the Komen organization.
“Our mission is to help people lead healthier lives,” said Melissa Leary, Volunteer for United Healthcare. “We can’t think of a better way to do that the supporting the Susan G. Komen for the Cure. We are working towards ending breast cancer forever.”
With a goal of 1 million views and $100,000 in sight, the aim of the “Team Ra-Ras Kicks Breast Cancer” video demonstrates how everyone can make a difference in the fight against breast cancer. A donation of any size counts when it involves saving lives.
The video debuted October 5 and has quickly reached its goal of 1 million YouTube hits. This exemplary act of passion toward a future without breast cancer shows that anything is possible when people come together for a common good. You can participate in spreading the message by watching and sharing the video.
For more information about Susan G. Komen for the Cure Philladephia Affiliate, please visit www.komenphiladelphia.org.
By: Vanessa Martinez
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